ARE YOU AN ISLANDER?
What does it really mean to be an islander? What makes people who live on Vancouver Island different from the mainland and big cities in Canada? These are some of the key points that were approached for the rebranding of Vancouver Island Breweries Islander Lager. The objective was to create a unique beer packaging platform that would speak to its target audience and stand for what being an islander is all about…and what it’s not. With the incorporation of the Islander Creed which is located on the lower portion of all of the packaging we were able to create various messages that sum up the brand essence. Each package size has it’s own Islander Creed to keep the messaging unique and varied across the different mediums. The creed is paired with a smooth wave graphic to reinforce the water and natural environment, along with a refreshing blue brand colour to create a striking design. So what are you waiting for? Get outside and have a cold one.
Islander Lager
