Utilizing a unique approach on the case design Factor Creative designed the package to be one huge photograph. This approach gave us the opportunity to not only photograph the isolated beer cans, pints and props, but to wrap the full image around the case itself!
We knew this would be tricky, but not being afraid of a challenge we took it a step further by making a few elements on the mirrored side a little different…. so give it a spin and see if you can spot the differences!
We also wanted to holler to the craft of beer by making this image a real ‘craft’ item – captured in-camera on a set built by hand, with real props and real ingredients. All finalized with some light-handed photoshop work.
Excellent photography skills provided by Sean Fenzl.