DESIGN MATTERS

LineupBottles-web2
SweetLeaf-med-label-web
KustomKolsch-med-label-web
Midnite-med-label-web
IdleHands-med-label-web
HopShop-med-label-web
Blackberry-med-label-web
Piggy-med-label-web
Threesome-med-label-web
ChocCherry-med-label-web
HeritageHef-med-label-web
Growlers-web
RepCar
BottleCaps2

Working with a new brewery from the ground up…such a cool opportunity and intense responsibility. I have been tasked with developing the brewery name, over arching brand image, beer names, labels, illustration, art direction; as well as, marketing plan and driving all marketing initiatives including strategy, planning, positioning, advertising, packaging, pricing strategy, trademarks, website, social media strategies and execution, sponsorship contracts, and beer festivals. With a focus on new product innovation, strategic alliances and of course hoisting a pint or two.

My favourite part of this is getting to dive into each label design, crafting the hand illustrated feel for each brand and the unique story behind each beer.