The challenge was to breathe new life into a beer brand that had been consistently losing momentum over the past 5 years. I took the “Craft Brewed In BC” theme and reflected the environment and lifestyle of BC through the packaging and individual names. All the brands reflect a natural element that beautiful BC has to offer; as well as, the lifetstyle and laid back attitude that comes with it. Each brand is colour coded with the colour reflecting the brands feel. Names like Coastal Cream Ale, 420 Brilliant Lager and Easy Honey Pale Ale create a nice craft brewed in BC image for this West Coast Brewer.