These outdoor billboards and TSA’s were created for Sleeman Breweries in summer of 2007. The goal was to garner the attention of the consumer in a simple yet playful manner while also creating a thirst for the product and brand recognition. Focusing on a large product shot I designed the tagline in the ads to look as though it was being read through the clear beer bottle. This helped create a playful element between the visual ads and the viewer. All sweat and condensation has been brushed in over the warped text to finish the realistic effect.